We’re pleased to welcome High Country Gardens of Santa Fe, NM as a new client. High Country Gardens specializes in plants for the waterwise garden, which they sell through their award-winning catalog. A Garden Watchdog Top 30 company, they help customers nationwide create colorful gardens while preserving precious water resources. We’re looking forward to helping them grow!
Best Practices For Email Welcome Series
When someone opts in to your email list, sending an acknowledgement is standard. Best practice, however, is to cement the relationship with a well-crafted series of emails. The series can be used to give your reader more insight into your company, guide them towards helpful areas of your website, encourage them to interact with your company using social media, and perhaps offer them some exclusive savings. Here are some suggestions for crafting a strong welcome series:
(Click on the headline for more…)
Are You Missing Opportunities to Cross-Pollinate Your Marketing?
I’m always amazed at the opportunities companies miss to cross-pollinate their marketing efforts. Here’s what I mean… Think of all the different places you interact with customers and prospects, such as: Catalog Website Emailings Customer service calls Order acknowledgements Shipping notices Packing slips Trade shows Facebook fan pages Twitter Blog YouTube Then think of all […]
Some Facebook Marketing Aids
One of the most popular topics I post on is marketing via Facebook. While I’m not yet convinced that Facebook deserves a prominent spot in everyone’s marketing plan, it’s hard to ignore its 400 million active users. At the very least, it’s worth staying abreast of how other companies are incorporating Facebook into their marketing. Here are some links to help you do that: (Click on the headline for more…)
Generating Traffic From YouTube: A Different Approach
This month’s issue of Internet Retailer reported on a different way to tap into the marketing potential of YouTube. Instead of starting their own YouTube channel and building traffic over time, online merchant BeautyChoice.com wanted to jumpstart the process. (Click on the headline for more…)
