If you market with postcards, here’s an important tip that most postcard mailers overlook: (Click on the headline for more…)
Determining Optimum Catalog Page Counts and Mailing Frequency
A catalog company recently asked my opinion on cutting the number of pages in their catalog by more than half in order to save money. It’s a common question. The logic is that a website can feature your full product line, while a catalog cannot, so why not just refer people to the website? More and more orders are coming through the web anyway, so why go to the expense of printing a big, fat catalog?
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Why “Make More Money” Is Not a Goal
Whenever I talk to a prospective client, one of my first questions is “What’s your goal?” I’m astonished by how often people have never given thought to the question. After some fumbling around, the answer I usually get is (Click on the headline for more…)
Facebook’s Staggering Growth
We all know that Facebook has been growing like Topsy, but it recently hit a new first: (Click on the headline for more…)
My Favorite Plant Company Guarantees
In our last couple blog posts, we surveyed the different types of guarantees offered by companies selling live plants through the mail, and noted some of the practices that might deter customers from ordering. In today’s post, I’ll focus on some best practices that encourage customers to place an order. (Click on the headline for more…)
