The last few years have seen an influx of new gardeners. The National Gardening Association reports that the number of new vegetable gardeners increased 10% in 2008, and a whopping 19% in 2009. By all appearances, the trend is continuing in 2010. Unlike previous generations, (Click on the headline for more…)
A Sensible Way to Test Google AdWords Content Network
Most Google AdWords advertisers know that their ads can show in two types of places: the Google Search Network and the Google Content Network. With the Content Network, AdWords ads appear on informational sites when Google deems an advertiser’s search term to be relevant. There are two perils of advertising on the Content Network: (Click on the headline for more…)
Soft-Selling On Your Packing Slips
I buy nearly all my plants by mail, and save the packing slips so I know exactly what I ordered – and from where, and in case I want to buy more. I recently looked through quite a stack of them, and was surprised at the opportunities being squandered. (Click on the headline for more…)
Paid Search Conversions On The Rise
Despite strong competition among pay-per-click advertisers, conversion rates appear to be on the rise. In a recent survey by Internet Retailer magazine, 55% of catalogers using paid search reported that conversion rates had increased in the last year. One contributing factor is undoubtedly (Click on the headline for more…)
A Lead-In Sentence To Avoid
Any good marketer knows that importance of addressing WIFM – what’s in it for me – from their reader’s point of view. Using a headline and/or lead-in that conveys a benefit is basic principle of good sales copy. So why is it that one of the most common opening sentences in sales letters is this: (Click on the headline for more…)
