There’s no denying the importance of online customer reviews. Not only do they boost sales – by as much as double, according to some studies — but they also lower returns, reduce questions from potential buyers, and give merchants valuable feedback. You can’t, however, simply install product review capabilities on your website and walk away. […]
5 Ways To Engage Your Enewsletter Subscribers
The more you can engage your enewsletter readers, the more eager they’ll be for future issues. Here are a few ways to keep them involved. Link to Your Blog Add some “teaser” copy about helpful information found on your blog or in your forum, without giving the full story away. Include a link to the […]
Irresistible Subject Lines
In preparation for this article, I reviewed several hundred subject lines from gardening company email newsletters and promotions. Only a handful begged to be opened. What can we learn from them? Beyond Promotions Hands down, the most common type of email is promotional. $10 off… Free Shipping… Save 25%. While customers are especially bargain-conscious these days, […]
Which Magazines Belong In Your Media Plan?
From the December 2009 issue of our newsletter, Let’s Grow. For a FREE subscription, CLICK HERE Which Magazines Belong In Your Media Plan? If magazines are part of your media mix, how do you choose among them? Media kits contain a wealth of information — but deciphering them can be tricky. And sometimes, the information […]
How to Handle Online Customer Complaints
No matter how well you run your business, it’s hard to avoid having an occasional dissatisfied customer. Even the top-ranked companies on the popular Garden Watchdog website aren’t immune. “Only” 95% of the rankings for the Garden Watchdog Top 30 companies for the last year were positive ones. With the growing popularity of online communities, customer forums […]
