I was just reviewing notes from the last Direct Gardening Association conference, and Michael Katz of Blue Penguin Development made an interesting observation about the difference between small and large companies’ approach to marketing: (Click on the headline for more…)
Advertising
Are You a Problem Solver?
Whether you sell plants, seeds, tools, greenhouses, outdoor living products, or something else, there are many types of appeals you can use to sell product. For instance: (Click on the headline for more…)
Does Your Design Convey Your Message? A Simple Test
In any visual medium – be it an ad, catalog page, web page, HTML email, brochure, sell sheet or anything else – there’s one element that’s critical to ensuring your message is conveyed: (Click on the headline for more…)
What’s Your Breakeven Advertising Budget?
Most companies think of advertising as a means of growing sales. That’s all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more…)
A Clever Use of the Bandwagon Effect
Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.” River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect… (Click on the headline for more…)
