Do you really know who your market is? Or do you just assume… (Click on the headline for more…)
Survey of Gardening Enthusiasts Just Published
GreenhouseGrower.com just published an article about an interesting survey that Proven Winners conducted recently. The survey, which generated over 7,000 responses, asked gardeners a variety of questions including (Click on the headline for more…)
Will Repeating This Single Element Improve Your Email Open Rate?
It’s common knowledge that whether an email is opened or trashed depends solely on the “from” address and subject line alone. Most companies include their company name in the “from” address for this reason, but tend to use the subject line for other things, figuring it’s unnecessarily repetitious. Our experience suggests otherwise.
Consider this: (Click on the headline for more…)
Tools to Monitor Your Company’s Reputation
A while back, I was at a conference that included a mystery shopper session. In front of a live audience, a panel of gardeners placed phone and online orders from several catalog companies that had agreed to participate. The catalogers were certainly to be commended for the bravery in participating, and most came through with flying colors. One, unfortunately, suffered some public embarrassment when their telephone rep fumbled all the way through the call. (Click on the headline for more…)
Changes Ahead For Search Marketing and Social Media
Just this week, Facebook has announced a partnership with Bing, Microsoft’s search engine, that may have long-term implications for search engine marketing. (Click on the headline for more…)
Generating Traffic From Facebook Without a Facebook Page
Would you love to generate traffic to your website from even a few of Facebook’s 500,000,000 monthly active users — but you don’t even have a Facebook page for your company? You don’t have to. (Click on the headline for more…)
Burpee’s Latest Innovation in Selling to Younger Gardeners
It seems that every few weeks, I’m blogging about another innovative program Burpee is introducing to reach new and would-be gardeners. Well, here comes another: (Click on the headline for more…)
A Roundup of Ad Headlines, Good and Bad
I just finished reading a recent issue of a trade magazine for garden centers and found myself struck by the huge percentage of bad headlines.
What makes a headline a bad one? (Click on the headline for more…)
Decision-Making Advice For Entrepreneurs
I just came across an interesting blog post by Joseph Stucker, a recent summer intern at Tipping Point Labs, reflecting on what he’d learned during his time there. Being somewhat familiar with Tipping Point Labs’ thought-provoking Chief Strategy Officer Andrew Davis, I was curious.
Stucker leads with an important point that many of us never learn:
More Environmentally Friendly Business Practices
Reducing the environmental impact of shipping products long distance has long been a concern of catalogers and online merchants. Our last blog post lauded the many ways that Bluestone Perennials addresses the issue. Here are more things that our client, Clean Air Gardening, is doing: (Click on the headline for more…)
