From the May 2009 issue of our newsletter, Let’s Grow. For a FREE subscription, CLICK HERE Blogs vs. Forums: Differences Explained What’s the difference between a blog and a forum? They offer many similar benefits, but some important differences. The main distinction is who controls the conversation. A blog is written by a single person […]
Analytics Come to Video
With online video gaining momentum as a marketing tool, the ability to know what is and isn’t working is increasing in importance. To that end, You Tube has introduced a free tool called Hot Spots that allows content providers to determine where video viewers leave, replay and fast forward each video. Results are compared to other videos of similar length. A great guide to learning what’s working and where your footage needs to be tweaked!
Paid Search Powers Ahead
Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)
An Important Difference in Business-to-Business Advertising
Many of our clients have both a wholesale and retail component to their business. When creating their business-to-business advertising, there’s always one extra wrinkle that usually takes some finesse. (Click on headline for more…)
Search Engine Optimization for the Non-Techie
Whether you handle your own search engine optimization, or you outsource it, or you ignore it altogether, it helps to at least understand the basics of what helps a website rank high in the search engines. (Click on the headline for more…)
