One of our clients, Dixondale Farms — the largest and oldest onion plant grower in the world — is in the fortuitous position of selling all the onion plants they grow. Our job is to provide stellar customer communications, with several goals in mind. For one, by answering questions before they’re asked, Dixondale minimizes customer […]
What Should Your Next Marketing Priority Be?
If you want to grow your business, your choice of strategies boils down to three possibilities: • Expand your pool of qualified prospects • Close a higher percentage of prospects • Sell more to existing customers Deciding which to focus on isn’t always as simple as it sounds. Here are a few guidelines to help: Do You Need […]
5 Features All Marketing Emails Should Have
Incorporate these simple visual clues in your marketing emails to spur your readers to take action. Add a Navigation Bar Navigational bars aren’t just for websites. Try one leading from your email to various pages of your site. The more ways you give people to reach your site, the more traffic you’ll drive. Clickable Images […]
Successful B-to-B Prospecting With LinkedIn
If you sell to garden centers — or landscapers, schools, or virtually any other B-to-B category — LinkedIn can be a great resource for reaching qualified prospects. In theory, there are just two steps to the process: 1) expand your network, and 2) keep in touch with your contacts. In practice, how to do so […]
10 Ways to Make Your Emails Easier to Read
Do you know how much time the average reader devotes to the typical marketing enewsletter? Just 51 seconds. The overwhelming majority of subscribers aren’t really readers – they’re scanners. They take a quick look and move on. So how do you ensure your emails have the maximum possible impact? Here are a few pointers: 1. […]
