From the December 2009 issue of our newsletter, Let’s Grow. For a FREE subscription, CLICK HERE Which Magazines Belong In Your Media Plan? If magazines are part of your media mix, how do you choose among them? Media kits contain a wealth of information — but deciphering them can be tricky. And sometimes, the information […]
Great Lineup for the Winter Mailorder Gardening Association Conference
If you’ve been thinking about signing up for the Mailorder Gardening Association conference coming up in Baltimore Jan. 4 – 6, you can save yourself a few bucks by doing so this week. The early bird deadline for discounted registrations runs through December 4.
As Program Chair this year, I can tell you that in my own completely unbiased opinion, we have a great program lined up. Two programs that I’ve written about before are return speakers back by popular demand – garden industry consultant Kip Creel and email marketing guru Sundeep Kapur.
In addition: (Click on the headline for more…)
Surprising Results From An Email Subject Line Test
The September issue of our Let’s Grow enewsletter discussed Best and Worst Subject Lines Compared. In it, I cited a somewhat counterintuitive study of open rates by email service provider MailChimp. Their survey suggested that non-descript email subject lines might actually be more powerful than traditional “teaser” or other sales copy. I decided to see for myself, and tested it on our own enewsletter, with a promise to report the results in this blog. (Click on the headline for more…)
Creating Positive PR in Online Communities
Our last enewsletter addressed the subject of How to Handle Online Customer Complaints. It included suggestions on what not to do, as well as best practices to follow. In the course of researching that issue, I came across a superb example of using customer comments to your advantage. To have a look, (click on the headline for more…)
The Growing Audience for Gardening Blogs
According to a recent survey by the Garden Writers Association, one third of gardening consumers read blogs. Of that third, 29% say they read garden-related blogs either (Click on the headline for more…)
