What does the year ahead hold? Will buyers open their wallets just a little wider? Have they grown to expect enormous discounts and only buy when they get them? Will vegetable gardening boom continue? Or will this past year’s challenging growing conditions dampen gardeners’ enthusiasm? (Click on the headline for more…)
Irresistible Subject Lines
In preparation for this article, I reviewed several hundred subject lines from gardening company email newsletters and promotions. Only a handful begged to be opened. What can we learn from them? Beyond Promotions Hands down, the most common type of email is promotional. $10 off… Free Shipping… Save 25%. While customers are especially bargain-conscious these days, […]
5 Ways To Engage Your Enewsletter Subscribers
The more you can engage your enewsletter readers, the more eager they’ll be for future issues. Here are a few ways to keep them involved. Link to Your Blog Add some “teaser” copy about helpful information found on your blog or in your forum, without giving the full story away. Include a link to the […]
What Will You Wish A Year From Now?
I just came across a great quote by author Karen Lamb, one that’s particularly apt for the new year: (Click on the headline for more…)
Yet Another Good Idea from Internet Retailer’s Hot 100 E-tailers
Here’s another very cool idea from one of Internet Retailer’s Hot 100 E-tailers that translates very well to gardening companies. (Click on the headline for more…)