Want people to buy more product? Visit your website? Sign up for your newsletter? Motivating them to do so almost always involves copywriting. Copywriting isn’t simply stringing together a bunch of words to convey an idea. It’s crafting those words strategically to persuade the reader to take action. The good news is that some basic […]
Choose Your Email Links Carefully
When creating an email campaign, most people give little thought to the wording of the specific text they link on. But consider this: (Click on the headline for more…)
Fascinating Facebook Facts
I just read a summary of a fascinating study by ForeSee Results titled The Key to Driving Retail Success with Social Media. ForeSee surveyed 10,000 visitors to 40 of the biggest online retail sites (as defined by Internet Retailer’s 2009 Top 500 Guide) to determine how online shoppers interact with retailers via social media. Among their findings: (Click on the headline for more…)
Pointers On Getting Your YouTube Videos Found
Go to YouTube and search on “gardening” and 474,000 results appear. Which ones make it to the top? YouTube’s search algorithm considers the following: (Click on the headline for more…)
Another New Google AdWords Enhancement
Here’s yet another way to jazz up your Google AdWords program with a new enhancement from Google. Called Product Extensions, it’s a nifty feature for AdWords advertisers (click on the headline for more…)
