Here’s yet another way to jazz up your Google AdWords program with a new enhancement from Google. Called Product Extensions, it’s a nifty feature for AdWords advertisers who also have product listed in Google Merchant Center. Here’s how it works.
When someone searches on a search term that triggers your AdWords ad and you have relevant products in your Google Merchant Center account, a link appears under your ad saying “Show products from [merchant name].” When the prospective buyer clicks on the link, up pop several related images, a headline, price, and link for more information.
For more information, click here.