Metrics show that email welcome series – two, three or more letters sent after a subscriber opts in to an email list – regularly achieve open rates far greater than routine email campaigns. That gives marketers a golden opportunity. Determining the best use of a welcome series requires testing and will likely vary from company […]
Generating Traffic From YouTube: A Different Approach
This month’s issue of Internet Retailer reported on a different way to tap into the marketing potential of YouTube. Instead of starting their own YouTube channel and building traffic over time, online merchant BeautyChoice.com wanted to jumpstart the process. (Click on the headline for more…)
How Do Your Customers Perceive You?
How do your customers see you? Does your company have a distinctive personality that pervades your marketing materials? Do you feed your customers a steady diet of useful information that will help them think of you first when they’re ready to buy? Here’s a self-test to help answer these questions: (Click on the headline for more…)
A Provocative Look at How Catalogs Must Evolve
At the recent NEMOA conference, Andrew Davis of Tipping Point Labs gave an information-packed presentation on The Social Media Tipping Point: Monetizing Incremental Commerce. I found Davis’ common sense approach to today’s “social media madness” (the NEMOA program guide’s words, not mine) refreshing. So it was with great interest that I read his take on how catalogs need to evolve in order to stay viable. (Click on the headline for more…)
Competitive Advantages Ready for the Taking
At the recent NEMOA conference, David Solomon, head of Lazard Middle Market’s Specialty Retail and Direct marketing Group, gave an excellent presentation on Creating Value in the New Economy. He emphasized how dramatically consumers’ decision-making processes have changed in recent years, and how successful merchants must adapt their marketing strategies as a result. Among his key points: (Click on the headline for more…)
