At the recent NEMOA conference, Andrew Davis of Tipping Point Labs gave an information-packed presentation on The Social Media Tipping Point: Monetizing Incremental Commerce. I found Davis’ common sense approach to today’s “social media madness” (the NEMOA program guide’s words, not mine) refreshing. So it was with great interest that I read his take on how catalogs need to evolve in order to stay viable.
Take a look at his provocative blog post Catalogs, Context and Media Modality. While I don’t agree with him 100%, his points are extremely well taken and could provide some breakthrough inspiration for innovative catalogers.