If you’ve thought about selling your products to catalogers and online merchants, but weren’t sure how to go about it, the Mailorder Gardening Association (MGA) is offering a crash course on that very topic. (Click on the headline for more…)
Overcoming Incorrect Assumptions in Cross-Promotion
Are you making the same mistakes I have been when cross-promoting your marketing channels? Here’s what I mean: We’ve been publishing a printed newsletter, Let’s Grow, three times per year for the last 7 years. It’s sent to a substantial mailing list we’ve developed over the years, and most of the articles in it are […]
Postcard Marketing Tips
Postcard mailings can be an effective supplement to a marketing program. All too frequently, however, postcard mailings fall flat because they try to do too much or fail to include key components. Here are a few suggestions that will increase your chances of success: Use a Single Focus. Postcards are NOT a substitute for a catalog […]
Multichannel Merchant Cites Dip in Gardening Catalog Universe
According to an article in the July issue of Multichannel Merchant, the number of 12-month buyers from gardening catalogs dipped 7.6% in the first quarter of 2010 compared to first quarter 2009. The article further reports that only 29% of gardening catalog files had some sort of growth, while 37% declined.
Of course, these numbers (Click on the headline for more…)
An Elegant Example of Customer-Generated Content
Our last post talked about the how’s and why’s of obtaining and using customer-generated photos. But why stop there?
For a superb example of one company’s use of customer-generated content, have a look at (Click on the headline for more…)
