It seems that every few weeks, I’m blogging about another innovative program Burpee is introducing to reach new and would-be gardeners. Well, here comes another: (Click on the headline for more…)
A Roundup of Ad Headlines, Good and Bad
I just finished reading a recent issue of a trade magazine for garden centers and found myself struck by the huge percentage of bad headlines.
What makes a headline a bad one? (Click on the headline for more…)
Decision-Making Advice For Entrepreneurs
I just came across an interesting blog post by Joseph Stucker, a recent summer intern at Tipping Point Labs, reflecting on what he’d learned during his time there. Being somewhat familiar with Tipping Point Labs’ thought-provoking Chief Strategy Officer Andrew Davis, I was curious.
Stucker leads with an important point that many of us never learn:
Selling With Emotion
How to Appeal to Your Buyer’s Heart Advertising appeals fall into two broad categories: the rational and the emotional. The rational relies on facts and figures, charts and graphs. The emotional relies on gut reactions – associations, good and bad, to things we’ve experienced in the past. It’s often said that people are sold because […]
More Environmentally Friendly Business Practices
Reducing the environmental impact of shipping products long distance has long been a concern of catalogers and online merchants. Our last blog post lauded the many ways that Bluestone Perennials addresses the issue. Here are more things that our client, Clean Air Gardening, is doing: (Click on the headline for more…)
