There are more benefits to paid search (also known as pay-per-click or PPC) advertising than many people realize. Here are some of the important things it can do for you. 1. Immediate Traffic There’s no faster way to get traffic to your website than paid search. What’s more, you can turn it on or off […]
Good Examples of Cross-Pollinating With Social Media
Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]
Using Customer Photos to Generate Web Traffic
I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo […]
Often-Overlooked Opportunities To Sell
We all know that our websites and catalogs must sell, but it’s common to neglect the many other customer touchpoints that can also serve as selling opportunities. Among them: • Transactional emails. Order confirmations, shipping notices and the like enjoy higher open rates than any other type of email. Use them to highlight related products, […]
New Selling Techniques for Catalogers
It’s rare for catalogers to devote valuable selling space to anything other than product, but pushing product isn’t the only way to sell. A case in point is the 2011 catalog from Botanical Interests, which breaks away from the traditional catalog format in three respects: (Click on the headline for more…)
