Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and Twitter pages. For instance:
• On their Our Story page as well as their blog, there are live feeds from their Facebook and Twitter pages. Underneath those, thanks to Facebook’s Facepile plugin, you’ll find photos of people who have “liked” Lilly Pulitzer’s Facebook page.
• Click on the link to Lilly Pulitzer’s Facebook page, and you’re taken not to their Facebook Wall or Information page, but rather a custom page promoting signups for their email list. “You don’t want to miss out on all the fun we’re having!” it proclaims. “Sign up for email updates today.” There’s also a box to fill in a friend’s email address to suggest that they like Lilly Pulitzer also.
• Another custom tab on Lilly Pulitzer’s Facebook page is labeled simply “Paradise.” While the page could use a little more explanation, it promotes a contest with a Caribbean vacation as the prize. The point of the contest? Increasing Lilly Pulitzer’s Facebook followers.
• Yet another custom Facebook tab is labeled Lilly Gifts and leads to Lilly Pulitzer’s virtual catalog.
Some pretty well done cross-pollination, wouldn’t you agree? Have a look, and see if it sparks some ideas you can apply.
