I’ve just returned from the Direct Gardening Association (until recently, the Mailorder Gardening Association) conference, packed with excellent speakers. Among them was Tom Funk — until recently of Timberline Interactive, now of Green Mountain Coffee – speaking on 7 Ways to Make More Money Online. One of the 7 was Earn your customer’s trust. In […]
Online Involvement Techniques That Boost Sales
The first person to suggest putting “yes” and “no” stickers on a direct mail reply card likely had the idea hooted down as nothing more than a needless expense. Yet subsequent tests proved that this technique can boost response by a factor of two or three times. Indeed, anything that stops your readers in their […]
How To Handle Unhappy Facebook Posts
Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.
In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)
Advice From a Successful Facebook Marketer
For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)
3 Ways to Use Facebook to Encourage Enewsletter Subscribers
It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)
