Ball Horticulture’s recent study of consumer trends in gardening has been getting a fair amount of publicity lately. Of the 20 trends cited, one in particular took me by surprise: (Click on the headline for more…)
A Simple Way to Reduce Your Return Rate Significantly
Here’s a tip gleaned from the recent webinar a on 40 Tips to Improve Margin & Profitability sponsored by the Direct Gardening Association. Presenter George Mollo of GJM Associates pointed out that it’s wise to (click on the headline for more…)
A Clever Idea For Choosing Products For Catalog Covers
Last week, the Direct Gardening Association hosted an excellent webinar on 40 Tips to Improve Margin & Profitability. Presenters Gina Valentino of Hemisphere Marketing and George Mollo of GJM Associates offered up a fast-paced series of money-making and money-saving tips on marketing, inventory management, creative, offers and much more.
One clever suggestion from Gina on choosing which products to feature on your catalog covers: (Click on the headline for more…)
10 Tips For Successful Facebook Marketing
More and more companies now have a Facebook Page, but very few of them have a good Facebook Page. A tremendous percentage of company Pages consist of nothing more than an information section and a handful of Wall posts. Many others are updated regularly, but only with a stream of sales and promotions. To keep your Facebook […]
Broad Match as a Research Tool
Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)
