Helping the Garden Industry Thrive
At one time, LinkedIn was largely populated by job-hunters looking for an efficient way to network. Over time, it’s evolved to serve more wide-ranging needs of the business community. If you’re selling to businesses, one way to reach your target audience is with LinkedIn Groups.
Among the larger Groups that reach garden industry professionals are:
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Not only can a company blog boost your search engine rankings, but you can gain a lot of insight into your audience by paying attention to your blog analytics. There are two sets of metrics you can look at, and each gives you different information. First, your overall blog stats provide information on your market […]
Social Media Examiner’s third annual Social Media Marketing Industry Report has just been published, and shows some interesting trends. The comprehensive survey of a cross-section of marketers reveals how they’re using social media today, and what they intend to focus on over the coming year.
When respondents were questioned about the benefits of social media marketing, here’s how their answers stacked up: (Click on the headline for more…)
One article in particular caught my eye in this month’s Internet Retailer magazine: By expertly tending their narrow online niches, specialty retailers fend off the mass merchants. Sound like a familiar concern?
It’s always interesting to see what our industry can learn from merchants in non-gardening categories. The Internet Retailer article offered a couple informative examples. (Click on the headline for more…)
When you have to give feedback on copy and design, what approach gets the best results? A fairly common, and not terribly helpful method, (Click on the headline for more…)
