If you’re shipping live plants, a small procedural change could bring a significant boost in sales. Companies selling live plants routinely delay shipping until planting conditions are right. An order acknowledgement is sent when the order is placed, and what happens next varies. Some companies tell customers exactly which week they intend to ship – […]

What Kind of Impression Does Your Package Make? A few years ago, my husband and I took a realtor to a condominium where my husband’s recently deceased aunt had lived for the past 50 years. Before we even entered, the realtor reminded us what a difference small things often make in creating the right impression. […]

As the Internet has matured, norms have evolved.  People expect to find certain things in certain places, and get confused when they’re not there.  Yet many web owners haven’t modified their original web site to conform to current convention.  Common mistakes include: 1.  Excessive Scrolling Required.  One of our clients has a home page that requires scrolling […]

Appealing to All Thinking Styles I always learn a lot about how people think when I ask them for driving directions. I’m in awe of my designer, who gives the most precise directions completely in pictures. Perhaps because I can’t draw my way out of a paper bag, my directions tend to be text-heavy. We […]

When it comes to marketing, your opinion doesn’t matter. Don’t take it personally. Neither does mine. In the marketing world – the direct marketing world anyway – the only thing that matters is results: the cold, hard world of facts. I’m always floored by people who think they’re operating on facts when they’re really relying […]