How This New Phenomenon Can Help Your Business Grow Blogs, once the realm of pundits, have matured into tools to help businesses increase search engine rankings, reach new prospects and connect with customers. According to one survey, 55% of corporations now have blogs. Here’s a brief guide to business blogging. What’s a Blog? A blog is […]
5 Ways to Use Content to Sell
More than ever, information sells. Content is king. What’s changing is how that content is delivered.Which of the following methods might help generate more sales for you? 1) Keep Contact With Newsletters. Newsletters, whether printed or emailed, offer a great way to establish your expertise, stay in touch with customers and increase sales. Boost your search […]
How We Boosted Response 146% With Two Words
If your advertising aims to make sales or generate qualified leads, your headlines need to do some heavy lifting. In two seconds or less, you need to tell your audience why they should give you more of their time. When writing headlines, I use the “door-to-door salesman test.” Imagine you’re a door-to-door salesman on a […]
The ‘Best Day to Email’ Minefield
How do you decide when to send out your promotional emailings? By reading the latest research? Consulting with industry colleagues? Asking customers what they prefer? Testing? Or you send it whenever it’s ready? I recently came across a report on this subject that proved both amusing and enlightening. Marketing services company eROI asked consumers which […]
The High Cost of Doing Nothing
“It rarely matters what you decide,” a business associate advised me many years ago. “What’s most important is that you decide something.” At the time, the wisdom of that comment was lost on me. Yet the thought stayed with me and I’ve gradually grown to understand and appreciate it. Don’t Confuse Thinking and Acting. Many […]
