Blogs. Enewsletters. Podcasts. Paid search. Customer reviews. Facebook. MySpace. You-Tube. User forums. Until recently, I thought of these things as interesting ways to supplement existing marketing. I’ve since decided that they’re critical business insurance. It’s completely possible that in the near future, like it or not, they could be your entire business. Consider: For many […]
5 Reasons to Start Blogging Now
If you consider blogging something to investigate someday when you have the time, it might be wise to speed up that process. Here are a few of the things a blog can do for you: 1. Spider Food Some quip that “blog” stands for Better Listings on Google. Search engines love the fresh, targeted content […]
How to Choose Creative Services
Choosing graphic artists, copywriters, and web designers can be a nerve-wracking process, and a lot often rides on the outcome. The best person for one job may not be the best for another. Brochures, catalogs, web sites, blogs, newsletters, packaging, retail displays and trade show booths all require different skills, so it’s important to match […]
The Easiest Way to Boost Conversions
If you could do one thing to boost your conversions, what should it be? Hands down, add customer ratings and reviews to your site. Those who have done it report that conversions jumped 20% to 30% — some as much as 100%. Benefits don’t stop there. Average order sizes typically increase by similar percentages. Customer […]
Updating Your Web Site
With a growing percentage of orders placed online, your web site shopping cart has an ever-increasing impact on your bottom line. You may think of a shopping cart as the back end of an e-commerce web site, but many include fully integrated web sites with customizable design templates and the ability to integrate with your […]
