The summer conference of the Mailorder Gardening Association is just around the corner (July 15-18 in Colorado Springs), and I’m especially excited about the program. For starters, we’ll enjoy a return visit by Kip Creel of Standpoint Marketing Research. At the January conference, Kip dazzled us with an amazingly insightful presentation on marketing gardening products to younger buyers.
Here’s Help for the Technophobe
If you’re befuddled by terms like RSS feeds, podcasts, Twitter and wikis, do I have a resource for you!
Welcome to the Let’s Grow Blog
Let’s Grow, our newsletter of marketing tips for the gardening industry, remains one of the most effective things we’ve ever done to promote our company, Evergreen Marketing. The Let’s Grow Blog will regularly bring you more of the same: marketing tips and industry news in quick-reading bite-size chunks.
Getting the Best Work From Your Creative Team
Hiring talented writers and designers who are familiar with your industry is only the first step in getting the best possible creative work. All too often, marketers sabotage their own success by leaving their creative team hanging with unclear or no direction, or by micromanaging every step of the process. Barrage Them With Background. Any […]
What Should Your Goals Be?
Customer retention and prospecting each call for different strategies. How do you decide which to concentrate on? If you’re blessed with a high percentage of repeat business – 60% or more – making sure those customers stay happy, and encouraging them to buy more, is most important. If less than 40% of your customers are […]
