The summer conference of the Mailorder Gardening Association is just around the corner (July 15-18 in Colorado Springs), and I’m especially excited about the program.
For starters, we’ll enjoy a return visit by Kip Creel of Standpoint Marketing Research. At the January conference, Kip dazzled us with an amazingly insightful presentation on marketing gardening products to younger buyers. For a synopsis, see Is Gardening a Dirty Word?
This time, Kip will lead two sessions. In the first, he’ll use current research to identify facts that directly impact mail order companies and assist us in understanding the “changing consumer.” Immediately following, Kip will moderate a customer panel to help us understand what today’s customer is thinking, doing and buying.
In addition, we’ll hear Amy Africa of Eight by Eight discuss “38 Proven Tips and Techniques for Increasing Your Website Conversion Today…Without Breaking the Bank.” If you’ve never heard Amy, you’re in for a real treat! Not only is she a dynamic and entertaining speaker, but she delivers one specific, actionable tip after another, all gleaned from her intensive field testing.
Last but hopefully not least, yours truly will be moderating a round table on “Effective Online Marketing.” (How’s that for an ambitious topic to cover in 50 minutes!?) We’ll discuss the basics of some of the newer online options that many marketers are considering, like blogs, podcasts, video, customers reviews, and the like.
Please let me know if you’re going to be there. I’d love to meet!