According to a recent survey for Internet Retailer, only 36.4% of merchants currently use online videos to demonstrate product or educate their customers. That’s about to change fast: 53.3% have plans to include videos on their web sites in the next 12 months. (Click headline for more…)
Tips on Prioritizing Your Marketing Goals
When I ask clients about their marketing goals for next year, I’m usually told, “Make more money.” Sometimes they may have a particular revenue goal in mind, but few are more specific than that.
There are only two ways to make more money:
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SQUINCH Your Web Site for Higher Profits
Most catalogers are familiar with square inch analysis, commonly referred to as SQUINCH. Calculating the percentage of space each product occupies on the catalog page and comparing it to the percentage of sales generated provides many marketing insights. For instance, SQUINCH analysis points to:
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How To Tell If Your Enewsletter Is Working
Different companies start enewsletters for different reasons, some of them realistic, some not. Many consider them to be inexpensive direct mail. Those that do are generally disappointed. But companies that look at their enewsletter as a way to nurture customer relationships, to stay in front of their customers, and to educate them, are usually delighted […]
Will Blogging Revolutionize Business?
One last thought from the book on business blogging that I’ve mentioned before, Naked Conversations. From authors Robert Scoble and Shel Israel, thoughts on whether blogging is a revolutionary phenomenon for businesses: (Click headline for more…)
