According to a recent survey for Internet Retailer, only 36.4% of merchants currently use online videos to demonstrate product or educate their customers. That’s about to change fast: 53.3% have plans to include videos on their web sites in the next 12 months.
The Internet Retailer report goes on to say that “it can take up to 30 days and several thousand dollars to write a compelling script and then film, edit and post a professional-looking video.”
While that’s technically true, it’s by no means necessary. For an alternative approach, take a look at our client, Clean Air Gardening. Using a simple home video camera, they film product demonstrations themselves. Click here for some samples. I think you’ll agree that their homegrown approach is surprisingly effective – and a lot less costly.