In my last post, I discussed why learning to market to Gen X and Gen Y is critical for the long-term health of the garden industry. The question is, how to do it? (Click on the headline for more…)
What the Future of Garden Marketing Depends On
The recent Mailorder Gardening Association conference featured three speakers who addressed the future of the garden market. Chief among their points was the importance of learning to market to Gen X and Gen Y. (Click on the headline for more…)
Capturing Business From the Competition
In my last post, I explained how to monitor what’s being said about your company and your competition in cyberspace. Here’s a dramatic story illustrating why you should. (Click on the headline for more…)
What Are People Saying About Your Company?
If you’re not monitoring what’s being said about your company in cyberspace, you should be. What’s more, it’s easy to put on auto-pilot. Here’s how:
What’s a Good Email Open Rate?
I’ve had any number of people ask me lately “What’s a good email open rate?” It’s an impossible question to answer, for a whole variety of reasons. What Are You Sending? It’s no surprise that companies that send useful information tend to get a higher open rate than those that bombard their subscribers with promotional […]
