Facebook advertising has soared in the last couple years, growing 63% in the first half of 2016 alone. It’s not surprising: qualified prospects are easy to pinpoint, rates are affordable, and testing is simple. You might call it a direct marketer’s dream. For a great way to find and nurture qualified prospects, consider the relatively […]
Do you, like me, sit up and take note when gardening catalogs are featured in the general direct marketing press? If so, have a look at the latest issue of Target Market and their article on 5 Direct Mail Tips from Gardening Catalogs. I especially liked tip #4: “Compare yourself to others.” It’s illustrated by […]
Once upon a time, producing videos was a complicated and expensive task. Smartphones changed that. Once upon a time, the bandwidth required to host videos limited their distribution. YouTube changed that, followed by Facebook, Vine, Instagram, and others. Once upon a time, product videos tended to be solely how-to demonstrations. Video advertising and targeting opportunities […]
People who are familiar with your company are usually among your best prospects. You’ve already removed one barrier to purchase.
That’s why remarketing programs, such as Google remarketing, are generally tremendously successful. We’ve found, however, that many companies miss one huge opportunity when creating a remarketing program: (Click on the headline for more…)
In the course of integrating our blog with our new mobile-friendly site, something went awry. A post consisting of some random pages of our website went out yesterday. We think we’ve fixed the problem, but won’t be sure until we see that this post makes it through correctly. Our apologies for the confusion, and thank […]