People who are familiar with your company are usually among your best prospects. You’ve already removed one barrier to purchase.
That’s why remarketing programs, such as Google remarketing, are generally tremendously successful. We’ve found, however, that many companies miss one huge opportunity when creating a remarketing program: text ads.
For many of our clients, text ads account for about 75% of their remarketing ad impressions. Yet it seems that most companies only use image ads for their remarketing campaigns, thereby missing a lot of potential.
Another benefit of text ads is that they’re less expensive to create than image ads. That makes it easy to keep testing new ads, which leads to better performance in the long run.
If you’re running a remarketing campaign that just uses image ads, consider adding some text ads to the mix to maximize your reach.