Whether you sell plants, seeds, tools, greenhouses, outdoor living products, or something else, there are many types of appeals you can use to sell product. For instance:
-We sell unusual varieties of plants.
-We guarantee the lowest prices.
-We offer more product choices than our competitors.
One of the easiest ways to make sales is to convince prospects that you can make their pain go away. What pain, you ask? Do you ever get comments like these from your prospects?
-Nothing will grow in my shady yard.
-It’s getting harder and harder for me to dig or kneel when I garden.
-I need an inexpensive way to make my backyard private.
-My plants keep dying because of watering restrictions in our area.
-I want to try vegetable gardening, but it seems awfully complicated.
Start listening to your customers carefully, and you’ll be amazed at how much pain they express. Address their problems everywhere you can: on your website, in your emails, in your catalog, in paid search ads. Don’t just say, “We sell 247 varieties of xeriscape plants,” but try something like “Turn your parched, dry soil into a thriving garden.”
Low prices and immense variety may be the most common ways to make a sale, but they’re not the only way. Listen to your customers carefully, and they’ll tell you exactly how to sell to them. Become a problem-solving resource, and you’ll earn their loyalty for a long time to come.
