In the ongoing discussion of how to market to younger audiences, the February issue of Garden Center magazine includes a fascinating article by Leslie Finical Halleck of Halleck Horticultural. Based on her informal research, Ms. Halleck concluded … (Click on the headline for more…)
Crafting a Great Tagline
I’ll admit I’m an Olympics junkie. Every night lately, I’m glued to the TV, taking in the Olympic highlights of the day. And every time I hear Visa’s tagline for their 2012 Olympics campaign — “Join our global cheer” — I’m in awe of how much is packed into those four words.
Crafting a powerful tagline is tough. The best ones are… (Click on the headline for more…)
Emphasize the Positive in Guarantees and Disclaimers
While running errands today, I presented my American Express card to two different merchants, with radically different results. (Click on the headline for more…)
Are You a Problem Solver?
Whether you sell plants, seeds, tools, greenhouses, outdoor living products, or something else, there are many types of appeals you can use to sell product. For instance: (Click on the headline for more…)
7 Tips For Writing More Powerful Copy
Writing powerful copy comes more easily to some people than others. But almost anyone can improve their writing by keeping these simple rules in mind: Use Short Sentences. Short sentences are easier to grasp than long ones. Vary sentence length for the sake of interest, but keep most sentences under twenty words. Keep Paragraphs Concise. […]