Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)
Marketing tools and resources
Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.
Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)
Crowd-what, you may ask? Touted as an efficient and affordable way to harness creative talent from a wide variety of sources, crowdsourcing is a term coined in a 2006 article in Wired magazine. (Click on the headline for more…)
If you wonder what your customers say about your company … or your products … or your competition … or gardening in general … a relatively new tool from Google may be worth exploring. (Click on the headline for more…)
A while back, I was at a conference that included a mystery shopper session. In front of a live audience, a panel of gardeners placed phone and online orders from several catalog companies that had agreed to participate. The catalogers were certainly to be commended for the bravery in participating, and most came through with flying colors. One, unfortunately, suffered some public embarrassment when their telephone rep fumbled all the way through the call. (Click on the headline for more…)