Facebook advertising has soared in the last couple years, growing 63% in the first half of 2016 alone. It’s not surprising: qualified prospects are easy to pinpoint, rates are affordable, and testing is simple. You might call it a direct marketer’s dream. For a great way to find and nurture qualified prospects, consider the relatively […]
Social media
Educate Your Facebook Fans on This New Feature Now
If you use Facebook actively for your business, you’re undoubtedly aware that only a tiny percentage of your posts appear in your fans’ news feeds. Facebook recently introduced a new option that gives users more control over what they see in their news feeds. To keep in front of your fans, you need to start educating them about this feature. (Click on the headline for more…)
Where Most Companies Miss the Boat on LinkedIn
I just got a call from an industry colleague, whose company sells B-to-B, with a question I hear often:
“We do a lot of trade shows, and have a good system for getting people to our booth and following up with them afterward,” she reported. “But how do we reach the people who never come to trad shows? There are a number of companies in particular that would be a perfect fit, but we just don’t know how to reach the right person.”
That scenario is ready-made for LinkedIn. The problem is… (Click on the headline for more…)
Nursery Harnesses a Brilliant Source of Pinterest Posts
“I know I should try Pinterest,” clients often say to me. “But I really don’t know what to pin.” A Seattle garden center has a brilliant answer to that dilemma. (Click on the headline for more…)
3 Biggest Surprises From the 2013 Social Media Marketing Industry Report
Social Media Examiner’s Social Media Marketing Industry Report is always interesting, and sometimes surprising. The annual report surveys social media marketers on their use of, results from and plans for social media marketing. Here’s what I found to be the biggest surprises from the recently published 2013 report: (Click on the headline for more…)
