Go to YouTube and search on “gardening” and 474,000 results appear. Which ones make it to the top? YouTube’s search algorithm considers the following: (Click on the headline for more…)
How to Prioritize Your Social Media Marketing
It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
How a Single YouTube Video Rocked the Customer Service World
If you have anything to do with customer service and/or have ever been stonewalled by bureaucratic runaround from an inept corporation (I guess that should cover everyone), here’s a story you’ll love. (Click on the headline for more…)
Will Online Video Mean the Demise of SEO?
About a year ago, I asked my 22-year-old nephew for an explanation of some technological mystery. To my surprise, he didn’t know and suggested, “Let’s YouTube it.”
Being proud of how well I knew my way around Google (traditional text search, that is), I suddenly realized that my researching skills were becominig outmoded. (Click on the headline for more…)