Our last post discussed how to avoid common mistakes in testing. Today, here’s a suggestion for doing some valuable testing on the cheap: (Click on the headline for more…)
How To Avoid The Most Common Mistakes In Direct Marketing Testing
One of the best things about direct marketing is that it eliminates the need for guesswork. Develop a theory about what will improve your marketing results, test it correctly, and you can move forward confidently when hard data supports your theory.
The problem is… (Click on the headline for more…)
Surprising Video Marketing Test Results
I’m always intrigued by direct marketing test results. As any veteran direct marketer can tell you, the things that make the biggest differences are not always what you’d expect.
Two such cases were cited in a recent issue of Internet Retailer. Both involved Treepodia, a developer of online video content. (Click on the headline for more…)