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SQUINCH Your Web Site for Higher Profits

Most catalogers are familiar with square inch analysis, commonly referred to as SQUINCH. Calculating the percentage of space each product occupies on the catalog page and comparing it to the percentage of sales generated provides many marketing insights. For instance, SQUINCH analysis points to:

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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