At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)
Wow! I just stumbled across yet another Google tool that’s enormously helpful, both in generating new keyword ideas and in refining searches. (Click on the headline for more…)
Recently three clients have sent me lists of keywords that they were planning to use in pay-per-click campaigns and/or to optimize their websites for. In all three cases, I wondered how they happened to settle on the particular search terms they chose.
If there’s one thing that direct response testing teaches us, it’s that people often don’t act exactly how we expect them to. (Click on the headline for more…)
Whether you’re optimizing your website or running a paid search campaign, selecting the best keywords to focus on is of paramount importance. Here are a few tools to make the job easier: (Click on the headline for more…)