I’ve always disliked shopping in retail stores, and consequently, I’m a cataloger’s dream. I save every catalog I get, filed alphabetically in one of several portable bins I keep expressly for that purpose. With all the catalog shopping I do, I’m flabbergasted that I’m almost never asked for one of the most important things a cataloger can ask for: (Click on the headline for more…)
An Elegant Example of Customer-Generated Content
Our last post talked about the how’s and why’s of obtaining and using customer-generated photos. But why stop there?
For a superb example of one company’s use of customer-generated content, have a look at (Click on the headline for more…)
How to Handle Negative Customer Reviews
Our last blog post discussed the positive side of negative product reviews. Not only can negative reviews provide valuable feedback, but your response can have a beneficial effect on your business. Here are a few pointers:
The Positive Side of Negative Product Reviews
Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.
Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more…)