A prospective client recently asked me why they should use us to manage their pay-per-click (PPC) advertising program, rather than have a college student do it. “After all,” they said, “It seems so easy.”

Technically speaking, it is easy to do pay-per-click advertising….badly. Best case, you won’t know how much money you’re leaving on the table because of what you don’t know. Worst case, you could lose thousands of dollars almost overnight because proper controls weren’t in place. Most likely case, you’ll give up and decide that PPC advertising doesn’t work without giving it a fair shot because you just didn’t understand how to do it right.

That’s where the judgment and experience we bring to the table comes into play. Some of the ways we help include: (click the headline for more)