AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)
Broad Match as a Research Tool
Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)
Paid Search Conversions On The Rise
Despite strong competition among pay-per-click advertisers, conversion rates appear to be on the rise. In a recent survey by Internet Retailer magazine, 55% of catalogers using paid search reported that conversion rates had increased in the last year. One contributing factor is undoubtedly (Click on the headline for more…)
Frequently Overlooked Pitfalls of Pay-Per-Click Advertising
A prospective client recently asked me why they should use us to manage their pay-per-click (PPC) advertising program, rather than have a college student do it. “After all,” they said, “It seems so easy.”
Technically speaking, it is easy to do pay-per-click advertising….badly. Best case, you won’t know how much money you’re leaving on the table because of what you don’t know. Worst case, you could lose thousands of dollars almost overnight because proper controls weren’t in place. Most likely case, you’ll give up and decide that PPC advertising doesn’t work without giving it a fair shot because you just didn’t understand how to do it right.
That’s where the judgment and experience we bring to the table comes into play. Some of the ways we help include: (click the headline for more)
