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When PPC Match Types Make All the Difference

It happened again yesterday. After months of wrestling with a particular campaign on Google Adwords that was getting lots of volume but marginal results, (Click on the headline for more…)

AdWords Match Types: The Best of Both Worlds

Most Google AdWords users recognize that Broad Match reaches the widest audience, but often generates a lot of unqualified traffic. Conversely, Exact Match reaches fewer prospects, but generally more qualified ones.

Broad Match can be helpful in identifying search terms you may not have thought of. Do you have to pay for a lot of unqualified traffic just to get the benefit of that research? Not at all!

What many people don’t realize… (Click on the headline for more…)

Grow Your Business — Contact Val

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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