It happened again yesterday. After months of wrestling with a particular campaign on Google Adwords that was getting lots of volume but marginal results, (Click on the headline for more…)
Most Google AdWords users recognize that Broad Match reaches the widest audience, but often generates a lot of unqualified traffic. Conversely, Exact Match reaches fewer prospects, but generally more qualified ones.
Broad Match can be helpful in identifying search terms you may not have thought of. Do you have to pay for a lot of unqualified traffic just to get the benefit of that research? Not at all!
What many people don’t realize… (Click on the headline for more…)