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Emphasize the Positive in Guarantees and Disclaimers

While running errands today, I presented my American Express card to two different merchants, with radically different results. (Click on the headline for more…)

My Favorite Plant Company Guarantees

In our last couple blog posts, we surveyed the different types of guarantees offered by companies selling live plants through the mail, and noted some of the practices that might deter customers from ordering. In today’s post, I’ll focus on some best practices that encourage customers to place an order. (Click on the headline for more…)

Do You Make These Mistakes In Guarantees?

Our last post outlined the wide variety of guarantee policies among the Garden Watchdog Top 30 companies that sell live plants. A handful had no stated guarantee, while another handful guaranteed their plants forever. The vast majority put some kind of condition on refunds or credits. While that’s certainly understandable, many could have chosen their words better. Here’s a sampling of the guarantees that might give customers pause: (Click on the headline for more…)

An Overview of Live Plant Guarantee Policies

Shipping live plants can be a tricky business. Not only must extra care be taken with packing, but all kinds of things can happen in transit. After that, unwitting gardeners and Mother Nature can both bring on the demise of originally healthy plants, but that doesn’t mean the customer won’t blame you.

What’s a company to do? (Click on the headline for more…)

If You’ve Got It, Flaunt It

I’m in the middle of reviewing guarantee policies for companies that sell live plants. Policies vary widely, but one thing seems to be uniformly true: (Click on the headline for more…)

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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