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The “Do Not Mail” Disconnect

Direct marketers who do a lot of testing know for a fact that there’s often a disconnect between what people say they do and what they actually do.

I started noticing this decades ago when I had my first job at a direct response ad agency. Friends would gently berate me (Click on the headline for more…)

Catalogs and Environmentalism

A surge of “do not mail” legislative bills pending in numerous states has catalog companies running scared. Yet as an industry, we seem to be doing a pretty poor job of speaking up on our own behalf. In addition to doing your share to be environmentally responsible, make sure your customers know about your efforts. Along those lines, I was pleased to see the following message…

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

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-- Brad Granitier, Green Piece Wire Art

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-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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