In any visual medium – be it an ad, catalog page, web page, HTML email, brochure, sell sheet or anything else – there’s one element that’s critical to ensuring your message is conveyed: (Click on the headline for more…)
How to Provide Feedback on Copy and Design
When you have to give feedback on copy and design, what approach gets the best results? A fairly common, and not terribly helpful method, (Click on the headline for more…)
What Your Art Director Needs To Know
Our last blog post discussed how to give good direction to your copywriter. In the same vein, here’s the information you need to share with your art director in order to get the best work from them: 1. Your Goals. It’s fairly common for graphic artists to present designs that look colorful and eye-catching, but […]
What’s the Most Readable Typeface?
Anyone involved with designing printed matter, websites and emails knows that not only does each typeface have its own personality, but some are more readable than others. Conventional wisdom (click on the headline for more…)