We’ve all heard over and over how important the offer is to making a sale. But to most people, an offer is nothing more than “Buy A at B price,” or “Buy A at C price, a XX% discount off the regular B price.”

There are many offers that are far more profitable than discounts, and unfortunately, they’re rarely used. Years ago, renowned copywriter Dean Rieck, then a columnist for DM News, devoted several columns to suggesting dozens of different types of offers. I’ve misplaced my copy of it, so I was delighted to find a similar list on his blog: 60 powerful offers proven to make sales.

The comprehensive list is divided into no less than 9 different categories: (Click on the headline for more…)