Steve Cissel of 10-20 Media, a publisher of several online directories of lawn, garden and green products, has proposed an interesting idea: an industry campaign focusing on our “oxygen footprint.” In other words, promote the beneficial effects of gardening as an antidote to the much-discussed carbon footprint. For more details, take a look at Cissel’s website and forum.

Last June, a few dozen industry leaders gathered to discuss the possibility of a national advertising campaign to promote the gardening industry as a whole. See the Branchsmith Open Register Blog for more details.

What are your thoughts on the best way to foster more interest in gardening among the general public?