Helping the Garden Industry Thrive
Every good direct marketer knows that a blind headline – one that elicits a “Huh?” reaction – kills sales. It may attract attention, as proponents suggest, but not the kind that makes the cash register ring.
I recently learned of one situation in which the “huh” factor works in your favor. (Click on the headline for more…)
In a recent blog post, we talked about the increasing popularity of alternate payment options like Bill Me Later and eBillMe. There’s growing evidence that such payment options are more important than ever.
A December survey by Synergistics Research Corp. shows that one in six consumers had been denied credit in the previous three months. More buyers who have credit available are simply choosing not to use it.
Studies show that offering multiple payment options pay off. One survey by CyberSource Corp. showed that consumers complete purchases 14% more often when a retailer offers three or more types of payment instead of one or two. Is it time for you to look into alternative payment systems?
Brand marketing consultant Andrea Syverson of IER Partners introduced an interesting merchandising aid at the last Mailorder Gardening Association conference. Here’s her suggestion for helping companies identify and build on their strongest product categories. (Click on headline for more…)
Ok, it’s Christmas Eve and no one is paying much attention to business anyway. So I thought I’d post a link to a fabulously innovative and funny ad that has absolutely nothing to do with gardening or catalogs…but does illustrate how one clever company is leveraging the power of the Internet. (Click on headline for more…)
Tomorrow is Thanksgiving, a time for gratitude. Not only does gratitude serve us all best personally, but it’s good business practice, too. (Click headline for more…)
