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Tips for Creating More Useful Financial Reports

At this month’s Mailorder Gardening Association conference, Al Bessin of Lenser gave an excellent presentation entitled Managing Your Way to Higher Profits: How to Turn Financial Reporting into a Useful Tool for Managers. He made a potentially deadly dry topic both interesting and actionable.

Al suggested creating a separate management P&L, reorganized to make it more useful. Among his suggestions: (Click on the headline for more…)

Make Your Packing Slips User-Friendly

As part of the Secret Shopper Survey that Tom Beddows of THB Direct recently performed for the Mailorder Gardening Association, he focused on packing slips. Among his findings: (Click on the headline for more…)

Welcome, Oakes Daylilies!

We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!

Email Marketing Laws and Guidelines

I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)

Welcome, Rugged Country Plants!

We’re pleased to welcome Rugged Country Plants as a new client. Rugged Country specializes in native plants that thrive in the tough, dry conditions of the Intermountain West, between the Cascades and the Rockies. Have a look at their new website at www.RuggedCountryPlants.com.

We’re looking forward to helping them grow!

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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